April 1. 2025

Designing Equity Programs for Pre-IPO Growth Companies

This blog is derived from the podcast episode with Dirk Besse, who shares his insights on the pre-IPO dynamics, focusing on the legal and structural challenges.

In this article

In today's rapidly evolving financial environment, preparing for an Initial Public Offering (IPO) involves navigating a complex landscape rich with challenges and opportunities. On a recent episode of "Stock 'N Roll", we explored this intricate world with Dirk Besse, the managing partner of Morrison Foerster Germany and a leading IPO lawyer. Here's a deep dive into our discussion around pre-IPO preparation and the Pina Colada threat—a term you'll soon become familiar with.

 

 

The pre-IPO equity landscape is increasingly sophisticated, with companies adopting strategies that balance employee motivation, retention, and long-term company growth. Here are the key insights for growth companies:

 

Traditional Approaches vs. Modern Flexibility

 

Traditionally, stock option programs have been the go-to method for incentivizing employees. However, the current market dynamics are pushing companies to develop more nuanced approaches:

  • Performance-Linked Programs: With slower IPO markets, companies are increasingly incorporating performance-based metrics into their equity programs.
  • Flexible Exit Strategies: Programs now often include broader definitions of exit events, covering IPOs, trade sales, asset sales, and other potential liquidity scenarios.

 

Change of Control Considerations

 

Most equity programs now include change of control provisions, typically triggered at the 50% ownership change threshold. The key challenge is creating a structure that:

  • Provides meaningful reward for employees
  • Maintains commitment to the company's future growth
  • Prevents mass exodus after a liquidity event

Addressing the "Pina Colada Threat"

 

The biggest risk in equity programs is the potential for key employees to cash out and leave. Sophisticated companies are mitigating this by:

  • Designing programs that encourage voluntary rollover of a portion of equity
  • Creating new incentive structures post-IPO that are attractive enough to retain top talent
  • Implementing vesting schedules and commitment requirements, especially for C-level executives

Tax Complexities

 

One often-overlooked aspect of equity programs is the tax implications:

  • "Dry income" scenarios where employees face tax bills before they can sell shares
  • The need for programs that allow for tax payment through partial share sales
  • Importance of designing programs that don't expose employees to excessive financial risk

The German Future Financing Act

 

A recent development affecting the IPO landscape is the German Future Financing Act. While its impact remains to be fully realized, it aims to reduce bureaucratic barriers, potentially stimulating more IPO activity in the future.

 

International Considerations

 

While equity program principles are largely universal, there are nuanced differences:

  • US markets tend to see a higher likelihood of employees completely cashing out
  • Different jurisdictions have varying tax and legal requirements
  • The goal is to create a program with a global minimum standard that works across different markets

Future Perspectives

 

Dirk's insights underscore the need for flexibility in navigating the IPO journey. As legislative environments evolve, companies must stay informed and adaptive. The push for simplicity in tax and incentive structures remains a critical plea from industry experts.

 

Preparing for an IPO is not just about financial metrics; it involves strategic planning across legal, motivational, and operational domains. By incorporating these insights into the pre-IPO strategy, businesses can forge a path toward sustainable and successful public offerings.

Stay tuned for more expert discussions on navigating the financial frontier, only on "Stock 'N Roll."

 

 

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